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Facts Tagged With Activision Blizzard
1-12 of 12 results
"Right now we just don't see anything that would suggest that changing the way we approach investing against mobile would be a good idea" - Activision CEO Bobby Kotick
Activision's Kotick brushes aside the mobile market | GamesIndustry International
"The shift in release dates of competing products, the disappointing launch of the Wii U, uncertainties regarding next-generation hardware, and subscriber declines in our World of Warcraft business all raise concerns, as do continued challenges in the global economy" - Activision CEO Bobby Kotick
Activision's Kotick brushes aside the mobile market | GamesIndustry International
"One day [Activision will] be the big fish at the bottom of the pond, and there'll be almost no food left and no water, and it's going to be hard to breathe. That's how that ends; it ends in catastrophe" - former Playdom VP Gordon Walton
Gordon Walton: Publishers see devs as "replaceable meat puppets" | GamesIndustry International
"SimCity, with all of its troubles on launch, seems to be selling briskly. Diablo 3, the poster child of a messy launch, is estimated to be at 12M units. I would bet money that without the always online elements of Diablo 3 that it would have sold half of that" - former Epic Games designer Cliff Bleszinski
CliffyB: "Technology doesn't advance by worrying about the edge case" | GamesIndustry International
"As an industry, we needed [SimCity] to get [always-online] right. We needed Blizzard to get it right. And there are reasons that needed to happen for the sanctity of our revenue streams" - Capcom Entertainment senior vice president Christian Svensson
Xbox always-online: Maybe it's not so terrible | GamesIndustry International
18.2% of social media users who follow brands play World of Warcraft
The State of Social Marketing 2011 – 2012
Activision has reduced calls to its customer service centers by 25% using social media self-service
Future Of Customer Service: The Rise Of The Social Customer report
Today, probably 70% of our operating profit comes from non-console-based video games. So, while you might see a month-to-month change or volatility against expectations, that doesn’t really get us too concerned
None
We’ve heard that 60% of [Microsoft’s] subscribers are principally on Live because of Call Of Duty. We don’t really participate financially in that income stream. We would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.
Kotick Frustrated By Xbox Live Model