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    1-10 of 10 results

    31% of US men trust mobile ads, compared to 26% for women Does Gender Matter?  
    Added: 03/20/2013 from Nielsen Published: 03/08/2013
    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    44% of US adults have opted out of targeted advertising in order to protect their online privacy Nearly Half of U.S. Adults Believe They Have Little To No Control Over Personal Info Companies Gather From Them While Online | Ipsos  
    Added: 01/31/2013 from Ipsos Published: 01/24/2013
    69% of U.S. adults are happy, in principle, to receive marketing and advertising on their PC, mobile, tablet or MP3 player Digital Advertising Attitudes Report 2012  
    Added: 03/07/2012 from Upstream Systems Published: 02/24/2012
    69% of British and American adults do not mind receiving advertising on their PC, mobile, tablet or MP3 player Upstream Research: British and American Consumers Warn of Backlash against Feared Facebook Advertising Plans  
    Added: 02/27/2012 from YouGov Published: 02/27/2012