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"By connecting the dots between what people watch and what they buy, advertisers will be better equipped to deliver the biggest bang for their buck" - Nada Bradbury It's Prime Time, Do you Know Where Your Buyers Are?
Americans who watch TV news shows account for 48% of spending at home imporovement stores, while those stores spend 5% of their TV ad budgets on those shows It's Prime Time, Do you Know Where Your Buyers Are?
Americans who watch evening animated TV shows account for 38% of spending at fast food retaurants, while fast food brands spend 4% of their TV ad budgets on those shows It's Prime Time, Do you Know Where Your Buyers Are?
Americans who watch how-to TV shows account for 46% of spending at department stores, while department stores spend 2.5% of their TV ad budgets on those shows It's Prime Time, Do you Know Where Your Buyers Are?
27% of marketers use insight from phone calls to tailor off-site advertising Understanding the Customer Journey
Ad impressions delivered by mobile apps increased by 62% year over year in 2014 in Asia Pacific State of App Downloads and Monetization 2014
Android devices account for 61% of ad impressions delivered by apps in North America, compared to 39% for Apple State of App Downloads and Monetization 2014
53% of US digital marketers plan to prioritize mobile ads in 2015, compared to 46% for social media F2015 Marketing Budgets To Rise By 4%
50% of US marketers plan to increase their digital budgets in 2015, compared to 12% for traditional marketing F2015 Marketing Budgets To Rise By 4%
56% of worldwide marketers who use native mobile advertising measure its effectiveness by click-through rate, compared to 51% for engagement rate, and 45% for conversion rate Marketer and Publisher Perceptions Native Advertising on Mobile
60% of worldwide marketers who use native mobile advertising say it engages audiences better than other formats, 41% say ads have a better look and feel, and 34% say it increases brand awareness Marketer and Publisher Perceptions Native Advertising on Mobile
29% of worldwide marketers who do not use native mobile advertising say there is a lack of expert suppliers, and 26% say there is insufficient data on effectiveness Marketer and Publisher Perceptions Native Advertising on Mobile
46% of worldwide marketers devote 1-20% of their digital ad budgets to mobile native ads, compared to 29% for 0%, and 10% for 21-40% Marketer and Publisher Perceptions Native Advertising on Mobile
33% of worldwide marketers plan to increase spending on native mobile advertising by 25-50% in the near future, and 21% plan to increase spending by over 50% Marketer and Publisher Perceptions Native Advertising on Mobile
67% of worldwide online consumers switch to another channel when a commercial comes on the TV Screen Wars: The Battle for Eye Space in a TV-Everywhere World
"While multiple screens give viewers more options, they also give content providers and advertisers more opportunities and ways to reach and engage with viewers. Well-designed experiences can not only make the viewing experience more enjoyable, but they maximize the time users spend interacting with brands, too" - Megan Clarken Live TV + Social Media = Engaged Viewers
Consumer packaged goods brands are the 2nd largest category in both programmatic ad buying and digital video ad impressions Home Care 2015
Retail spending on programmatic media ads increased by 23% from Q2 to Q3 2014, compared to 14% for consumer packaged goods, 11% for financial, and 9% for auto Home Care 2015
Food and beverages account for 51% of all consumer packaged goods programmatic media ad spending, compared to 17% for personal care and cosmetics, and 11% for over-the-counter pharmaceuticals Home Care 2015