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    26% of US luxury marketers believe TV ads are more effective than online video in driving traffic to brick and mortar stores, while 30% say the two are equally effective, and 44% favor video ads Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    41% of US luxury marketers believe TV ads are more effective than online video in building awareness, while 41% say the two are equally effective, and 18% favor video ads Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    92% of US luxury marketers plan to shift some spending from TV to online video in 2013 Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    29% of luxury marketers increased their spending in search ads in 2012 Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    48% of luxury marketers increased their spending in social media ads in 2012 Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    68% of luxury marketers increased their spending in mobile ads in 2012 Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    69% of luxury marketers increased their spending in online video in 2012 Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    31% of US luxury marketers' budgets are spent on digital marketing, compared to 37% of mass marketers Engaging the Affluent Online: How Luxury Brands Are Leveraging Digital Marketing to Connect with Consumers  
    Added: 01/28/2013 from Martini Media Published: 09/05/2012
    2% of luxury brands advertise on Russia's top search engine, Yandex, and 9% advertise on Google.ru L2: A Think Tank for Digital Innovation » Digital IQ Index®: Brazil Russia India  
    Added: 05/11/2012 from L2 Published: 05/11/2012