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    37% of Africans base their brand decisions on affordability Report: The Diverse People of Africa | Nielsen Wire  
    Added: 04/04/2012 from Nielsen Published: 04/03/2012
    The African mobile market is highly competitive and has experienced significant price reductions over the period 2007-2011, with decreases of up to 60% in a matter of months in some markets African Mobile Observatory  
    Added: 11/16/2011 from GSM World Published: 11/14/2011
    Slightly more Middle East/Africa online consumers prefer lowest overall prices (59%) to good values (54%) Nielsen | Shopping and Saving Strategies Around the World  
    Added: 11/02/2011 from Nielsen Published: 10/01/2011