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    A single search ad on a PC screen takes up ~4% of screen real estate, whereas a single search ad on a smartphone takes up about 20% of the screen. On the iPhone a single ad takes up 22% of the screen; on the Android it takes up 18% Report: Mobile Searches Estimated to Grow to 20 Percent of Total by 2012  
    Added: 07/29/2010 from RBC Capital Markets Published: 06/16/2010
    On average each search on the iPhone and Nexus One provide 1.1 paid search results per query compared to 9.2 search ads per query on a PC Report: Mobile Searches Estimated to Grow to 20 Percent of Total by 2012  
    Added: 07/29/2010 from RBC Capital Markets Published: 06/16/2010