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    First-run advertisers face a $1MM minimum cost of entry for iAds Apple, Campbell's Say iAds Twice as Effective as TV  
    Added: 02/05/2011 from Ad Age Published: 02/03/2011
    Those exposed to Campbell's iAds are more than twice as likely to recall it than those who had seen a TV ad Apple, Campbell's Say iAds Twice as Effective as TV  
    Added: 02/05/2011 from Ad Age Published: 02/03/2011
    Consumers shown a Campbell's iAd remembered the brand five times more than those shown a TV Ad Apple, Campbell's Say iAds Twice as Effective as TV  
    Added: 02/05/2011 from Ad Age Published: 02/03/2011