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The average Apple mobile owner uses 29 apps, compared to 18 for Android
Has the app economy peaked? | Lean Back 2.0
44% of Apple mobile users have purchased apps, compared to 23% for Android
Has the app economy peaked? | Lean Back 2.0
Apple accounts for 51% of US app spending, compared to 36% for Android
Has the app economy peaked? | Lean Back 2.0
Android apps account for 46% of the apps currently in use, compared to 42% for Apple
Has the app economy peaked? | Lean Back 2.0
In the first nine months after launch, 14.8MM iPads were sold
Understanding the iPad: Insights and opportunities
Only 16% of users mostly or always take the iPad with them when they leave home
Understanding the iPad: Insights and opportunities
iPad dedicated applications create higher user satisfaction and generate more demand
Understanding the iPad: Insights and opportunities