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    Velti (X)
    Full screen iPhone ads command an average effective cost per 1,000 ad impressions of $1.22, compared to $0.69 for ads measuring 300x250, and $0.59 for 300x50 State of Mobile Advertising: March 2012  
    Added: 04/12/2012 from Velti Published: 04/11/2012
    Full screen ads on iPads command an average effective cost per 1,000 ad impressions of $1.35, compared to $1.06 for ads measuring 300x250, $0.54 for 728x90, and $0.18 for 468x60 State of Mobile Advertising: March 2012  
    Added: 04/12/2012 from Velti Published: 04/11/2012
    Apple devices account for 53% of all mobile ads, compared to 15% for Samsung, 8% for HTC, and 6% for LG and Motorola State of Mobile Advertising: March 2012  
    Added: 04/12/2012 from Velti Published: 04/11/2012