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In-app purchases will account for 64% of total app market revenue in 2015, up from 39% in 2011
Smartphone App Business Dominated by In-App Purchases - Media Market Research at iSuppli
Free-to-download apps represent 45% of the highest-earning apps in Apple's App Store and 31% on Android Marketplace
In-App Purchases Will Dominate the Smartphone App Business - Media Market Research at iSuppli