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46% of Russian men who shop for food, household, and personal care products browse products through mobile or web apps
Russian Men Go Shopping
74% of Chinese mobile owners who watch video on their devices do so via the internet, while 55% use apps
Mobile Video: It’s a Small Screen for a Growing Marketplace
55% of UK mobile owners who watch video on their devices do so via the internet, while 59% use apps
Mobile Video: It’s a Small Screen for a Growing Marketplace
72% of US mobile owners who watch video on their devices do so via the internet, while 72% use apps
Mobile Video: It’s a Small Screen for a Growing Marketplace
45% of Indian smartphone owners have purchased streaming music apps
Smartphones Keep Users in India Plugged in | Nielsen Wire
53% of Indian smartphone owners have purchased chat apps
Smartphones Keep Users in India Plugged in | Nielsen Wire
58% of Indian smartphone owners have purchased gaming apps
Smartphones Keep Users in India Plugged in | Nielsen Wire
84% of US mobile owners use map or navigation apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
65% of US mobile owners use video apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
85% of US mobile owners use social media apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
61% of US mobile owners use gaming apps
How the Mobile Consumer Connects Around the Globe | Nielsen Wire
164M US consumers access social media via desktop, vs. 85M by smartphone app and 81M via mobile web browser
Exploring the Consumer Media Universe
47% of US smartphone owners use shopping apps, accessing them an average of 17 times per month
Which Smartphone Apps do Savvy Shoppers Use Most? | Nielsen Wire
Android smartphone owners in India who use Facebook apps do so an average of 17 days each month, for an average of 12 minutes per day
Smart and Social: Android Phones in India | Nielsen Wire
72% of Android smartphone users in India use Facebook apps
Smart and Social: Android Phones in India | Nielsen Wire
67% of Android smartphone owners who use Facebook in India use other social networking sites or apps as well
Smart and Social: Android Phones in India | Nielsen Wire
86% of Android smartphone users in India use social networking apps on their smartphones, up from 77% in 2011
Smart and Social: Android Phones in India | Nielsen Wire
The average number of apps per smartphone increased 28% from 32 apps in 2011 to 41 in 2012
State of the Appnation – A Year of Change and Growth in U.S. Smartphones | Nielsen Wire