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65% of social media users 54 or older are uncomfortable giving credit card information to a known brand through a secure payment process on a social media site
Digitas Study Finds Security is Key to Social Commerce Growth; 55% of Social Media Users Not “Comfortable” Giving Credit
51% of online adults have shopped with their mobile phone, with 67% of those deeming it important that they can not only capture, but also place an order
IBM Press room - 2011-09-05 IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store - United Kingdom