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Browsing and buying patterns show higher concentration of buyers in the tablet segment as 68% of tablet owners vs. 48% of
smartphone owners made a purchase confirming the tablet’s strong positioning as a shopping tool
The “Shopping“ Mindset of the Mobile Consumer
78% of tablet browsers and buyers have purchased with favorite stores dominated by Amazon followed by Best Buy, eBay,
and Target
The “Shopping“ Mindset of the Mobile Consumer
Shoppers suggest that smartphone usability is still awkward (49%) while credit
card security (36%) and connection speeds (31%) top the list of challenges for
retailers to overcome.
The “Shopping“ Mindset of the Mobile Consumer
64% of consumers made purchases on their smartphones in the last six months; one-third did not make any purchases in this manner
The “Shopping“ Mindset of the Mobile Consumer
64% of smartphone users have made a purchase on their phone with commodity product categories (Books/Magazines, Music, Tickets) and clothing/Accessories topping the list
The “Shopping“ Mindset of the Mobile Consumer