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44% of chief marketing officers feel sufficiently prepared to manage the increasing importance of marketing
return on investment
IBM Global Chief Marketing Officer Study
63% of chief marketing officers believe marketing
return on investment will become the most important measure of success over the next 3 to 5 years
IBM Global Chief Marketing Officer Study
75% of chief marketing officers believe marketing must manage brand reputation among both customers and employees
IBM Global Chief Marketing Officer Study
68% of chief marketing officers say their companies are unprepared to fully incorporate social media
IBM Global Chief Marketing Officer Study
72% of CEOs want to improve their understanding of individual customer needs, as well as their response time to market needs
IBM 2012 Global CEO Study
52% of the CEOs intend to make significant changes to their organizations to improve internal collaboration
IBM 2012 Global CEO Study
75% of CEOs believe being collaborative is key to their future success, compared to 67% for communication, and 61% for creativity and flexibility
IBM 2012 Global CEO Study
65% of CEOs believe ethics and values are key attributes in drawing out the best from their workforces, compared to 63% for collaborative environments, and 58% for purpose and mission
IBM 2012 Global CEO Study
71% of CEOs believe human capital is a key source of sustained economic value, compared to 66% for customer relationships, and 52% for innovation in products and services
IBM 2012 Global CEO Study
71% of CEOs say changes in technological factors will impact their organizations in the next 3-5 years, compared to 69% for people skills, and 68% for market factors
IBM 2012 Global CEO Study
10% of Australian consumers plan to spend more in the next year than in the last
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
40% of Australians use or want to use Web sites to compare products
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
90% of Australian consumers believe social networks save time while shopping, compared to the global average of 85%
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
61% of Australian consumers are willing to use mobile devices to check out in stores
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
70% of Australian consumers are willing to use electronic games to shop
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
81% of Australian consumers are willing to use their TVs to save information on products seen on TV, and research them later
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
48% of Australian consumers say their purchasing decisions are influenced by family and friends, compared to 14% for customer reviews, and 10% for retailers
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
56% of Australian consumers are positive about their income situations
IBM’s 2012 Smarter Consumer Study reveals the expectations, habits and preferences of Australia’s empowered consumers
51% of online adults have shopped with their mobile phone, with 67% of those deeming it important that they can not only capture, but also place an order
IBM Press room - 2011-09-05 IBM study finds social networks influence more than half of shoppers’ decision-making - even in the store - United Kingdom