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55% of U.S. consumers do not wish to be targeted by ads more than once a month, while 18-24 year olds are most amenable to being targeted – as frequently as once a week or more (31%)
Digital Advertising Attitudes Report 2012
69% of U.S. adults are happy, in principle, to receive marketing and advertising on their PC, mobile, tablet or MP3 player
Digital Advertising Attitudes Report 2012