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37% of B2B marketers say lack of user data is the major obstacle to effective segment targeting
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and... -- SAN FRANCISCO, March 19, 2012 /PRNewswire/ --
84% of B2B marketers use segment targeting in their email campaigns
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and... -- SAN FRANCISCO, March 19, 2012 /PRNewswire/ --
77% of B2B marketers plan to expand or diversify their marketing mix in 2012
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and... -- SAN FRANCISCO, March 19, 2012 /PRNewswire/ --
60% of B2B marketers say their greatest challenge is generating more leads
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and... -- SAN FRANCISCO, March 19, 2012 /PRNewswire/ --
59% of B2B marketers say email is the most effective channel in generating revenue
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and... -- SAN FRANCISCO, March 19, 2012 /PRNewswire/ --
36% of B2B marketers spend more time and resources on paid search results than on other channels
Survey Shows Many Marketers Are Behind in Use of Data, Targeting and... -- SAN FRANCISCO, March 19, 2012 /PRNewswire/ --