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35% of mobile finance users access the content once a week, and 22% do so almost every day
Millennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry
Mobile finance users are 95% more likely to be influenced by celebrity endorsements than the total mobile audience
Millennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry
50% of mobile finance users say they will stick with a brand they like
Millennial Media Releases Comprehensive Report on Mobile Advertising in the Finance Industry