At home, consumers who grew up with mobile technology take their devices from room to room with them (65% vs. 41% for those who didn't)
Time Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood
54% of consumers who grew up with mobile technology say "I prefer texting people rather than talking to them" compared with 28% of those who didn't
Time Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood
Consumers who grew up with mobile technology more frequently use media to regulate their mood – when they grow tired or bored, they turn their attention to something new
Time Inc. Study Reveals That "Digital Natives" Switch Between Devices and Platforms Every Two Minutes, Use Media to Regulate Their Mood