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54% of consumers have shopped for at least some groceries online, spending an average of 4% of their grocery budgets
Four Forces Shaping Competition in Grocery Retailing
31% of grocery shoppers use mobile devices while shopping
Four Forces Shaping Competition in Grocery Retailing
23% of grocery shoppers check prices online at multiple stores before going shopping
Four Forces Shaping Competition in Grocery Retailing
32% of grocery shoppers use online digital coupons
Four Forces Shaping Competition in Grocery Retailing
78% of grocery shoppers seek discounts often, up from 61% in 2008
Four Forces Shaping Competition in Grocery Retailing
The average grocery shopper visits 2.8-4.2 stores per week
Four Forces Shaping Competition in Grocery Retailing
Per capita consumption expenditure has declined for 2 consecutive years for the first time since the Great Depression
New Marketing Imperatives: U.S. Consumer Spending & Shopping Behavior Emerging from the Recession