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    TV advertising and program promotions reach 85% of adults daily; viewers typically see 26 advertising or promotional breaks daily, at an average length of 2 minutes and 46 seconds per break Most TV Viewers Do Not Leave the Room or Even Change the Channels During Commercial Breaks, Per New Findings  
    Added: 05/20/2010 from Council for Research Excellence Published: 05/10/2010
    86% of TV viewers remain with live TV during commercials. ~80% of TV viewers stay within the same room during commercial breaks Most TV Viewers Do Not Leave the Room or Even Change the Channels During Commercial Breaks, Per New Findings  
    Added: 05/20/2010 from Council for Research Excellence Published: 05/10/2010
    56% of TV viewers are engaged solely with media, largely TV viewing, during commercial breaks Most TV Viewers Do Not Leave the Room or Even Change the Channels During Commercial Breaks, Per New Findings  
    Added: 05/20/2010 from Council for Research Excellence Published: 05/10/2010