Advocates created more than 2,600 product reviews of Michelin tires and more than 3,000 Facebook updates and peer-to-peer conversations
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates likes to be seen as thought leaders
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates are 75% more likely to share a great experience with a product
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates are three times more likely to share product info to relax
A Field Guide to Brand Advocates: Practical Insights for Marketers
Brand Advocates are 50%more likely to influence a purchase
A Field Guide to Brand Advocates: Practical Insights for Marketers