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    Diffusion (X)
    12% of British TV viewers engage in social commentary online while watching TV because it is a way to connect with friends and contacts through similar interest 17% use social networks to discover new TV shows  
    Added: 03/09/2012 from Diffusion Published: 03/09/2012
    39% of 18-24 year olds in the UK use social media to guide their TV choices 17% use social networks to discover new TV shows  
    Added: 03/09/2012 from Diffusion Published: 03/09/2012
    17% of those in the UK use social media to discover new TV shows and be alerted to programs that are currently on and being talked about 17% use social networks to discover new TV shows  
    Added: 03/09/2012 from Diffusion Published: 03/09/2012