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    50% of boomers who drink wine frequently purchase a bottle of wine that they have had before, compared to 40% for gen xers, and 32% for millennials Harris Poll 29 -Wine  
    Added: 03/26/2013 from Harris Interactive Published: 03/20/2012
    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    26% of online U.S. consumers aged 18-29 use Twitter, compared to 14% of those 30-49, and 9% of those 50-64 Twitter Use 2012 | Pew Research Center's Internet  
    Added: 05/31/2012 from Pew Research Center Published: 05/31/2012
    Consumers aged 35-64 spend 62% of their TV viewing time in a shared space Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire  
    Added: 05/27/2012 from Nielsen Published: 05/17/2012