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Facts Tagged With Boomers
1-15 of 15 results
74% of mobile Boomers use their phone while shopping
Mobile Reigns Supreme In US Media Consumption -- SAN FRANCISCO, Aug. 14, 2012 /PRNewswire/ --
59% of US online seniors have purchased something online in the last 3 months
The Data Digest: Digital Seniors
37% of Baby Boomers who retired earlier than planned cite health-related reasons, while 27% need a salary for day-to-day expenses and 13% cited a desire to stay active
Transitioning into Retirement
Of the 63% of Boomers who receive Social Security, half started collecting before they had originally planned, while 5% retired later than originally planned
Transitioning into Retirement
45% of Baby Boomers live in a household with a digital video recorder and 30% live in a household with a video game system
Keeping Up with the Baby Boomers
Baby Boomers are 9% more likely than all U.S. adults to have traveled domestically for business or vacation purposes in the past year
Keeping Up with the Baby Boomers
In the past year, 36% of Baby Boomers have attended a professional sporting event, 22% attended live theater, 14% visited an art museum, 12% attended a rock concert and 9% have gone to the symphony or opera
Keeping Up with the Baby Boomers
90% of women over 50 use different skincare and cosmetic products than they did 10-20 years ago
Boomer Women 50+ Cosmetic and Skincare Companies
The average Millennial has 319 Facebook friends, compared to 198 for Gen X and 124 for Baby Boomers
By the numbers: Technology's place in our lives | Pew Research Center's Internet
52% of Millennials visit social media sites daily, compared to 40% of Gen Xers and 37% of Boomers
Identifying the Allure of Social Networking: Traits, Behaviors, and Motivators
22% of Millennials use social media to find expert opinions on products, versus 7% of Boomers
Talking to Strangers: Millennials Trust People over Brands | Bazaarvoice
19% of “leading Millennials” — ages 23 to 28 — are considering canceling cable TV, compared to 13% of Gen Xers and 7% of baby boomers
Deloitte: 9% have cut cable, another 11% are considering it — Online Video News