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    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    52% of Millennials visit social media sites daily, compared to 40% of Gen Xers and 37% of Boomers Identifying the Allure of Social Networking: Traits, Behaviors, and Motivators  
    Added: 02/13/2012 from Integer Group Published: 02/13/2012