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    Internet radio accounts for 13% of the average weekly music listening time among consumers aged 36 and over Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners – NPD.com  
    Added: 04/19/2013 from NPD Group Published: 04/02/2013
    58% of US car owners aged 18-35 believe in-car connectivity is important, compared to 39% for those 50-66 Harris Poll 49 - Auto_tech  
    Added: 03/25/2013 from Harris Interactive Published: 08/01/2012
    36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over Harris Poll 48- Smart TVs  
    Added: 03/11/2013 from Harris Interactive Published: 07/19/2012
    11% of millennials prefer to get their news via a mobile device, compared to 9% for gen xers, and 5% for boomers Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    55% of millennials prefer to get their news online, compared to 38% for gen xers, and 27% for boomers Harris Poll 55 - News Consumption  
    Added: 03/10/2013 from Harris Interactive Published: 09/25/2012
    Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness  
    Added: 03/06/2013 from IAB Published: 02/27/2013
    86% of US internet users aged 18-29 use Facebook, compared to 73% for those aged 30-49, and 57% for 50-64 PIP_SocialMediaUsers  
    Added: 02/14/2013 from Pew Research Center Published: 02/14/2013
    83% of US internet users aged 18-29 use at least one social media site, compared to 77% for those aged 30-49, and 52% for 50-64 PIP_SocialMediaUsers  
    Added: 02/14/2013 from Pew Research Center Published: 02/14/2013
    66% of tablet owners 25-64 check sports scores on their tablets while watching TV Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire  
    Added: 02/13/2013 from Nielsen Published: 01/31/2013
    60% of online millennial women subscribe to YouTube channels that reflect specific interests, compared to 40% for boomers What Women Watch  
    Added: 02/04/2013 from Total Beauty Media Group Published: 01/23/2013
    34% of US boomer women who use the internet prefer to watch online video on their desktop computers, compared to 14% who prefer to use their smartphones What Women Watch  
    Added: 02/04/2013 from Total Beauty Media Group Published: 01/23/2013
    59% of US online seniors have purchased something online in the last 3 months The Data Digest: Digital Seniors  
    Added: 06/14/2012 from Forrester Research Published: 06/08/2012
    91% of US online seniors use email The Data Digest: Digital Seniors  
    Added: 06/14/2012 from Forrester Research Published: 06/08/2012
    75% of online affluent males are 35 or older Luxury Marketing: The Digital Anatomy of the Affluent Male | iProspect | Digital Performance on a Global Scale  
    Added: 05/08/2012 from iProspect Published: 05/08/2012