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Facts Tagged With Boomers
1-20 of 24 results
Internet radio accounts for 13% of the average weekly music listening time among consumers aged 36 and over
Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners – NPD.com
AM/FM radio accounts for 41% of the average weekly music listening time among consumers aged 36 and over
Streaming Music is Gaining on Traditional Radio Among Younger Music Listeners – NPD.com
27% of US seniors purchase 4 or more bottles of wine per month, compared to 25% for boomers, 21% for millennials, and 20% for gen xers
Harris Poll 29 -Wine
30% of millennials have used an eReader to read books, compared to 30% for gen xers, 24% for boomers, and 28% for seniors
Harris Poll 26 -eReaders
36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over
Harris Poll 48- Smart TVs
23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over
Harris Poll 48- Smart TVs
57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over
Harris Poll 48- Smart TVs
54% of internet-connected TV owners aged 18-35 want a Netflix app, compared to 48% for those aged 36-47, and 37% for those 48 and over
Harris Poll 48- Smart TVs
45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over
Harris Poll 48- Smart TVs
Online-only schedules for consumer-packaged goods ads reach 6% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
59% of US online seniors have purchased something online in the last 3 months
The Data Digest: Digital Seniors