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Facts Tagged With Boomers
1-14 of 14 results
36% of internet-connected TV owners aged 18-35 want an Amazon app, compared to 35% for those aged 36-47, and 30% for those 48 and over
Harris Poll 48- Smart TVs
23% of internet-connected TV owners aged 18-35 want a Twitter app, compared to 13% for those aged 36-47, and 12% for those 48 and over
Harris Poll 48- Smart TVs
57% of internet-connected TV owners aged 18-35 want a YouTube app, compared to 42% for those aged 36-47, and 29% for those 48 and over
Harris Poll 48- Smart TVs
54% of internet-connected TV owners aged 18-35 want a Netflix app, compared to 48% for those aged 36-47, and 37% for those 48 and over
Harris Poll 48- Smart TVs
45% of internet-connected TV owners aged 18-35 want a Facebook app, compared to 32% for those aged 36-47, and 23% for those 48 and over
Harris Poll 48- Smart TVs
59% of boomers prefer to get their news from TV, compared to 52% for gen xers, and 34% for millennials
Harris Poll 55 - News Consumption
TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
66% of tablet owners 25-64 check sports scores on their tablets while watching TV
Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire
Consumers aged 65 and over spend 69% of their TV viewing time in a shared space
Basement? Garage? American Teens Will Watch, and Play, Just About Anywhere | Nielsen Wire