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Facts Tagged With Boomers
21-40 of 99 results
Online-only schedules for non-consumer-packaged goods ads reach 10% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
TV-only schedules for non-consumer-packaged goods ads reach 48% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
TV-only schedules for consumer-packaged goods ads reach 61% of the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase a brand's reach by 6% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
Moving 15% of TV marketing spending to digital ads can increase the reach of consumer-packaged goods by 3% in the 18 and over demographic
Digital Video and TV Advertising Viewing Budget Share Shift and Effectiveness
40% of millennials are interested in making in-person payments with smartphones, compared to 34% for gen xers, and 18% for boomers
Harris Poll 66 - Mobile Payments
30% of millennials expect their financial conditions to improve in the next 6 months, compared to 14% for seniors
Harris Poll 9 - February Economy
86% of US internet users aged 18-29 use Facebook, compared to 73% for those aged 30-49, and 57% for 50-64
PIP_SocialMediaUsers
83% of US internet users aged 18-29 use at least one social media site, compared to 77% for those aged 30-49, and 52% for 50-64
PIP_SocialMediaUsers
66% of tablet owners 25-64 check sports scores on their tablets while watching TV
Super Bowl XLVII: How We Watch and Connect Across Screens | Nielsen Wire
60% of online millennial women subscribe to YouTube channels that reflect specific interests, compared to 40% for boomers
What Women Watch
34% of US boomer women who use the internet prefer to watch online video on their desktop computers, compared to 14% who prefer to use their smartphones
What Women Watch
32% of Millennials say they do not have time to cook at home as often as they would like, vs. 26% of Gen X and 13% of Boomers
Press Release - Half of Millennials expect their personal financial situation to improve in the coming year, according to Technomic | Technomic, Inc.
42% of Millennials visit upscale casual-dining restaurants at least once a month, vs 33% of Gen X and 24% of Boomers
Press Release - Half of Millennials expect their personal financial situation to improve in the coming year, according to Technomic | Technomic, Inc.
74% of mobile Boomers use their phone while shopping
Mobile Reigns Supreme In US Media Consumption -- SAN FRANCISCO, Aug. 14, 2012 /PRNewswire/ --
Baby Boomers represent 44% of the US population, hold 70% of US disposable income, and buy 49% of total consumer-packaged goods (CPG)
Introducing Boomers: Marketing's Most Valuable Generation