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41% of US hotel brands offer mobile websites with tablet-optimized calendars, up from 19% in Q1 2013 Prestige Hotels: Mobile Booking
38% of US hotel brands offer mobile websites with swipe technology, up from 23% in Q1 2013 Prestige Hotels: Mobile Booking
70% of US car shoppers visited a brand website or app via a smartphone in 2013, up from 41% in 2012 L2 Auto 2014
"Performance-based models, increase in brand spend and the use of data-driven targeting and automation along with the rise of mobile and social media advertising has enabled online to outperform other media even in tough economic times" - IHS Technology Director of Advertising Research Daniel Knapp IAB Europe report reveals robust digital advertising growth across Europe | IAB UK
People who tweet about both brands and TV have an average of 1,265 followers, compared to 665 for those who only tweet about brands Connecting with Social Brand Ambassadors
People who tweet about both brands and TV send 78% of all brand tweets Connecting with Social Brand Ambassadors
"The goal of brand advertising is to positively influence brand opinions, generate brand lift, and ultimately impact sales. Simply being viewed proves only that someone saw it, not that they connected with it" - Nielsen Executive Vice President of Product Leadership and Marketing Effectiveness Dan Beltramo Resonance = Success: The Real Deal about the Viewability Buzz
70% of digital retail ads are intended to generate sales and leads, compared to 30% for raising brand awareness US Retail Industry Maintains Position as Digital Ad Spend Leader
90% of consumer packaged goods executives believe the internet is important in building brand awareness Consumer packaged goods companies: Are you ready for digital commerce?
75% of online Americans say product information found on social channels influences their shopping behavior and enhances brand loyalty The New Digital Divide | Retailers, shoppers, and the digital influence factor
38% of US millennials are willing to leave brands they perceive to have bad ethics What Makes Millennials Brand Loyal?
44% of US millennials want to have open dialogues with brands via social media What Makes Millennials Brand Loyal?
60% of US millennials say social advertising has the most influence over how they perceive a brand What Makes Millennials Brand Loyal?
"Brands realize customer relationships are forged locally – in local geographies and local stores. As a result, they’re quickly mobilizing corporate-to-local strategies to connect with these customers where they are" - BIA/Kelsey Jed Williams, vice president of consulting and senior analyst Measuring Mobile Advertising’s Effectiveness
"It’s imperative that national brands can predictably create a deep presence in their local markets that generates clear ROI" - Surefire Social CEO Chris Marentis Measuring Mobile Advertising’s Effectiveness