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US adults who engage with brands on social media sites via mobile device spend an average of 25 minutes per day on Facebook, compared to 12 minutes for YouTube, and 10 minutes for Instagram Mobile Social Users More Likely To Interact With Brands Than PC Users
49% of tablet social media users like something posted by a company at least once per week, compared to 46% for smartphones, and 37% for PCs Mobile Social Users More Likely To Interact With Brands Than PC Users
"The goal of brand advertising is to positively influence brand opinions, generate brand lift, and ultimately impact sales. Simply being viewed proves only that someone saw it, not that they connected with it" - Nielsen Executive Vice President of Product Leadership and Marketing Effectiveness Dan Beltramo Resonance = Success: The Real Deal about the Viewability Buzz
44% of US millennials want to have open dialogues with brands via social media What Makes Millennials Brand Loyal?
60% of US millennials say social advertising has the most influence over how they perceive a brand What Makes Millennials Brand Loyal?
73% of Americans who tweet about brands also tweet about TV How Can You Reach People Who Will Tweet About Your Brand?
38% of Americans who follow healthy snack brands on social media have received a free sample as a result A Closer Look at Healthy Snacks
36% of Americans who eat healthy snacks follow their preferred brands on social media A Closer Look at Healthy Snacks
90% of global online consumers want to do business with brands that share their beliefs brandshare: Edelman’s Consumer Marketing Study
38% of global online consumers aged 30-44 want brands to listen and respond to them online brandshare: Edelman’s Consumer Marketing Study
33% of global online consumers aged 18-29 want brands to listen and respond to them online brandshare: Edelman’s Consumer Marketing Study
10% of global online consumers think brands do a good job of sharing content online brandshare: Edelman’s Consumer Marketing Study
90% of global online consumers want brands to share content online brandshare: Edelman’s Consumer Marketing Study
"Each social channel is unique and can deliver different types of benefits to a brand’s marketing efforts" - David Selinger, CEO of RichRelevance RichRelevance Shopping Insights™ Study Unveils How Social Platforms Fare Leading into Holiday 2013 : RichRelevance
58% of US consumers feel favorably toward brands that engage them through music giveaways, sweepstakes and sponsorships Brands and the Big Stage: Concert Goers Favor Brands that Engage Them through Music
74% of music streamers feel favorably toward brands that engage them through music giveaways, sweepstakes and sponsorships Brands and the Big Stage: Concert Goers Favor Brands that Engage Them through Music
Brands and organizations receive 34,722 likes on Facebook each minute DOMO :: Learn :: Data Never Sleeps
88% of UK consumers who have liked a brand on Facebook pay attention to social media updates from retailers European Consumers Want Choices And Convenience When Shopping Online - comScore, Inc