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"Brands can earn millennials’ trust, loyalty, and share of wallet with the right content – but they need to invest in being a helpful partner that respects the characteristics, interests, and qualities that make each millennial unique" - Shafqat Islam Only Meaningful Content Will Drive Brand Loyalty Among Millennials
"When consumers reach out to their favorite brands on Twitter, they expect a response, especially if it’s a message asking for help or support. Companies that fail to respond to these messages are missing an opportunity to connect with their consumers and build brand loyalty" - Jill Soley A Missed Customer Experience Opportunity: Study Reports Corporate Twitter Apathy
22% of tweets directed at the consumer brand Twitter handles receive responses A Missed Customer Experience Opportunity: Study Reports Corporate Twitter Apathy
Fully engaged customers are 44% more likely to be loyal to retail brands The Loyalty360 Customer Experience Landscape: Creating Emotional Connections
Fully engaged customers are 37% more likely to be loyal to banking brands The Loyalty360 Customer Experience Landscape: Creating Emotional Connections
Bank customers are 29% more likely to engage with a brand after receiving exceptional service The Loyalty360 Customer Experience Landscape: Creating Emotional Connections
36% of US department store brands use Sina Weibo, up from 26% in 2013 Department Stores: Social Media
77% of US department store brands use YouTube, down from 85% in 2013 Department Stores: Social Media
73% of US department store brands that use Facebook registered declines in engagement rates between 2013 and 2014 Department Stores: Social Media
79% of US department store brands use Pinterest, down from 85% in 2013 Department Stores: Social Media
90% of US department store brands use Instagram, up from 62% in 2013 Department Stores: Social Media
95% of US department store brands have Facebook pages, down from 97% in 2013 Department Stores: Social Media
US adults who engage with brands on social media sites via mobile device spend an average of 25 minutes per day on Facebook, compared to 12 minutes for YouTube, and 10 minutes for Instagram Mobile Social Users More Likely To Interact With Brands Than PC Users
49% of tablet social media users like something posted by a company at least once per week, compared to 46% for smartphones, and 37% for PCs Mobile Social Users More Likely To Interact With Brands Than PC Users
"The goal of brand advertising is to positively influence brand opinions, generate brand lift, and ultimately impact sales. Simply being viewed proves only that someone saw it, not that they connected with it" - Nielsen Executive Vice President of Product Leadership and Marketing Effectiveness Dan Beltramo Resonance = Success: The Real Deal about the Viewability Buzz
44% of US millennials want to have open dialogues with brands via social media What Makes Millennials Brand Loyal?
60% of US millennials say social advertising has the most influence over how they perceive a brand What Makes Millennials Brand Loyal?
73% of Americans who tweet about brands also tweet about TV How Can You Reach People Who Will Tweet About Your Brand?