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Millennials are 216% more likely than the average consumer to be influenced by in-store touchscreen displays when making brand decisions
SIG infographic
Millennials are 247% more likely than the average consumer to be influenced by blogs or social networking sites when making brand decisions
SIG infographic
Millennials are 262% more likely than the average consumer to be influenced by smartphone apps when making brand decisions
SIG infographic
28% of US seniors say they have given up some favorite grocery brands in order to save money
Wake Forest_Seniors