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    27% of sales of a brand's new product line extension, and 42% of purchases by existing brand buyers, cannibalize sales of the brand's other products JUST 1.5% OF SHOPPERS DECIDE THE SUCCESS OF NEW CPG PROUDUCTS, ACCORDING TO NEW CATALINA REPORT  
    Added: 05/22/2012 from Catalina Marketing Published: 05/21/2012
    Existing brand buyers account for 63% of sales of new product line extensions JUST 1.5% OF SHOPPERS DECIDE THE SUCCESS OF NEW CPG PROUDUCTS, ACCORDING TO NEW CATALINA REPORT  
    Added: 05/22/2012 from Catalina Marketing Published: 05/21/2012
    Top shoppers of brands, those who account for 80% of sales, are 5.8 times more likely than the average shopper to try new product line extensions JUST 1.5% OF SHOPPERS DECIDE THE SUCCESS OF NEW CPG PROUDUCTS, ACCORDING TO NEW CATALINA REPORT  
    Added: 05/22/2012 from Catalina Marketing Published: 05/21/2012