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47% of Brazil’s mobile subscribers watch mobile video each month
Mobile Video: It’s a Small Screen for a Growing Marketplace
62% of Brazilian smartphone owners receive mobile ads at least once a day, compared to 26% once per week, and 5% once per month
Ads on the Move How Messaging Has Gone Mobile | Nielsen
12% of US mobile subscribers own 2 mobile phones, compared to 9% for India, 30% for China, and 33% for Brazil
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets | Nielsen Wire
5% of US mobile subscribers own only 3 or more mobile phone, compared to 2% for India, 6% for China, and 15% for Brazil
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets | Nielsen Wire
83% of US mobile subscribers own only 1 mobile phone, compared to 89% for India, 64% for China, and 52% for Brazil
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets | Nielsen Wire
48% of Brazilian mobile subscribers own multiple mobile phones
Maximizing Mobile: Multiple Phone Use is Rising in BRIC Markets | Nielsen Wire
Smartphones account for 36% of Brazilian mobile devices, compared to 44% for feature phones
Smartphones: Still Room to Grow in Emerging Countries | Nielsen Wire
76.7% of Brazil's online population, or 38.1MM people, use Facebook
Global and Social: Facebook’s Rise Around the World | Nielsen Wire
84% of online consumers in Brazil plan to make an online purchase in the next 6 months
Global Trends in Online Shopping
Social media use has reached high penetration rates in countries such as the U.S. (73%), Italy (71%), South Korea (71%), Australia (69%), France (64%), Brazil (63%) and Germany (50%)
Nielsen | Women of Tomorrow: A Study of Women Around the World
90% of Brazilians aged 15 to 24 prefer prepaid payment for their mobile phones
In Brazil, Mobile Phones Increasingly Important to the Young
56% of Brazilians aged 15 to 24 pay their own mobile phone bills
In Brazil, Mobile Phones Increasingly Important to the Young