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Facts Tagged With Cable TV
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Broadcast television ad revenue reached $39.6B in 2012, compared to $36.6B for the internet, and $32.5B for cable television
PWC_Presentation_FY2012_April_16_2013.pdf
54% of US adults trust FOX News, compared to 52% for MSNBC, and 52% for CNBC
Harris Poll 15 -Trusted Media Outlets
97.3% of cable TV is watched live, compared to 3.4% watched time-shifted the same day, 2.8% within 7 days, and 0.6% beyond 7 days
The Cross-Platform Report: How Viewers Watch Time-Shifted Programming | Nielsen Wire
The average price for premium TV channels will reach $86 in 2020, up from $41 in 2015, and $21 in 2011
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020
US cable pay TV subscriptions peaked at nearly 101M households in 2011 and will decline to less than 95M households by 2017
Pay TV will shrink for first time in history, study says cable watching peaked in 2011 — paidContent
~1/5 of pay TV service providers know their cable, satellite, or telco provider offers technology that lets them view video content over the internet on digital devices
Few cable users aware of TV Everywhere — paidContent
Comcast spent $89.7MM on spot radio advertising in Q1 2012, compared to $87.6MM for McDonald's, $59.3MM for Safeway, and $48.5MM for Verizon Wireless
Radio Shows Revenue Gains Again in Q1 2012 Digital, Off-Air, Political Spending Shine
Ad spend on Spanish-language cable television rose by 24% in 2011
Report: TV Continues to Hold the Lion’s Share of Ad Dollars and Consumers’ Media Time | Nielsen Wire
24% of Airplay users watch full-length TV shows on their tablets, compared to 22% for cable apps, and 19% for Netflix
Tablets Are Leading Alternative For Full-Length TV Show Viewing After Television, According to Viacom's "Tapping Into Tabletomics" Study
Among tablet owners who subscribe to cable companies that offers streaming TV apps, 50% have downloaded the app
Tablets Are Leading Alternative For Full-Length TV Show Viewing After Television, According to Viacom's "Tapping Into Tabletomics" Study
20% of pay-TV subscribers would cancel their service if they could get their favorite shows online
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
62% of subscribers wanted premium TV either delivered by their pay-TV provider directly, or from a service affiliated with it
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
21% of U.S. consumers prefer multiple providers for their pay-TV service
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
59% of U.S. consumers prefer a single provider for their pay-TV service
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
The average pay-TV bill will reach $123 by 2015, and $200 by 2020
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
The average pay-TV subscription for basic pay-TV service and premium-TV channels in the U.S. reached $86 in 2011, up 6% from 2010
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD
16% of U.S. households do not currently subscribe to pay-TV services
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020 – NPD