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Online and TV retailer HSN launched the HSN Arcade in 2011, allowing users to play free video games while live streaming TV
How 9 Retailers Successfully Leveraged Game Mechanics
Best Buy became the first virtual branded retail store in CityVille in 2011, putting itself in front of the game's 71MM players
How 9 Retailers Successfully Leveraged Game Mechanics
Fashion house Valentino launched a virtual 3D museum in December 2011, spurring 10,000 downloads the first day
How 9 Retailers Successfully Leveraged Game Mechanics
In 2011, BlueFly partnered with Badgeville to enhance BlueFly's online shopping experience through rewards such as badges
How 9 Retailers Successfully Leveraged Game Mechanics
Flash sale retailer Gilt Groupe promises exclusive web access to its top customers as a way to increase engagement
How 9 Retailers Successfully Leveraged Game Mechanics
Online clothier Bonobos is applying social engagement and gamification to engage a male customer base, looking especially to connect personally on Facebook
How 9 Retailers Successfully Leveraged Game Mechanics
To promote a new fragrance collection, ALDO created a Facebook game where players choose Instagram photos and plug them into a mood board
How 9 Retailers Successfully Leveraged Game Mechanics
During the first week that Norma Kamali launched a game within a 3D movie, more than 20,000 Facebook fans requested a free pair of custom 3D viewing glasses with the designer’s signature cat-eye frames
How 9 Retailers Successfully Leveraged Game Mechanics