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    Online and TV retailer HSN launched the HSN Arcade in 2011, allowing users to play free video games while live streaming TV How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    Best Buy became the first virtual branded retail store in CityVille in 2011, putting itself in front of the game's 71MM players How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    Fashion house Valentino launched a virtual 3D museum in December 2011, spurring 10,000 downloads the first day How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    In 2011, BlueFly partnered with Badgeville to enhance BlueFly's online shopping experience through rewards such as badges How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    Flash sale retailer Gilt Groupe promises exclusive web access to its top customers as a way to increase engagement How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    Online clothier Bonobos is applying social engagement and gamification to engage a male customer base, looking especially to connect personally on Facebook How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    To promote a new fragrance collection, ALDO created a Facebook game where players choose Instagram photos and plug them into a mood board How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    During the first week that Norma Kamali launched a game within a 3D movie, more than 20,000 Facebook fans requested a free pair of custom 3D viewing glasses with the designer’s signature cat-eye frames How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    Nike launched a social gaming campaign at the end of 2011, including prizes and celebrity athletes, to promote its winter clothing lineup How 9 Retailers Successfully Leveraged Game Mechanics  
    Added: 01/05/2012 from Mashable Published: 01/05/2012
    Moosejaw launched an augmented reality app up that drove 1 million impressions on Twitter, 160,000 video views and 75,000 downloads in five weeks, boosting sales by 37% year-over-year Augmented X-Ray App Boosts Retailer's Sales by 37%  
    Added: 12/13/2011 from Mashable Published: 12/13/2011