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    51% of U.K. consumers are more likely to pay attention to outdoor advertising than any other type of ad Interactive Europe  
    Added: 04/02/2012 from CBS Outdoor Published: 03/29/2012
    66% of U.K. consumers view outdoor advertising as a welcome distraction while traveling Interactive Europe  
    Added: 04/02/2012 from CBS Outdoor Published: 03/29/2012
    74% of U.K. consumers expect big brands to advertise in outdoor formats Interactive Europe  
    Added: 04/02/2012 from CBS Outdoor Published: 03/29/2012