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44% of U.S. consumers who purchased consumer electronics during the 2011 holiday season had sales associates recommend specific products, and 85% of those purchased it
100 Percent of Surveyed Consumers Bought an Electronic Device over the Holidays
24% of U.S. consumers purchased smartphones or cameras during the 2011 holiday season
100 Percent of Surveyed Consumers Bought an Electronic Device over the Holidays
35% of consumers who purchased consumer electronics in physical stores instead of online during the 2011 holiday season did so in order to get an in-person demonstration
100 Percent of Surveyed Consumers Bought an Electronic Device over the Holidays
39% of consumers who purchased consumer electronics in physical stores during the 2011 holiday season did so in order to avoid shipping costs from online retailers
100 Percent of Surveyed Consumers Bought an Electronic Device over the Holidays
46% of consumers who purchased consumer electronics in physical stores instead of online during the 2011 holiday season did so because of in-store promotions
100 Percent of Surveyed Consumers Bought an Electronic Device over the Holidays