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Facts Tagged With Coupons
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43% of US millennials earning over $75,000 per year use coupons Millennials at the Mall: What Factors Drive Young Consumers’ Retail Decisions?
59% of grocery shoppers who use the internet prior to shopping look for sales or coupons, compared to 28% for emails or online offers, and 26% for comparing prices Digitally Disrupting the Habitual Shopping Routine
The average grocery shopper bases 15% of purchases of products they are not replenishing on coupons, compared to 14% for promotions, and 8% for requests by members of their households Digitally Disrupting the Habitual Shopping Routine
Grocery shoppers get more 30% of the coupons they use for brand purchases from websites, compared to 11% combined for emails and mobile apps Digitally Disrupting the Habitual Shopping Routine
43.4% of back-to-school shoppers base their store choices on coupons, compared to 35.3% for in-store promotions, 31% for advertising inserts, 21.5% for word of mouth, and 19.4% for TV ads Back-to-School Shoppers Slowly Tackling Lists This Summer
51.3% of back-to-school purchases were influenced by coupons, sales, and promotions in 2015, down from 58% in 2014 Back-to-School Shoppers Slowly Tackling Lists This Summer
Retailers own an average of 51% of paid first-page Google results for brand-specific searches, compared to 11% for the brands, and 6% for coupon sites Food 2015
64% of online US adults are more likely to make a purchase if they have a loyalty coupon to redeem Consumers Expect Retailers to Develop a Mobile Strategy to Continue the Overall Customer Experience
66% of US millennials respond to loyalty cards, 65% to couponing, and 50% to store circulars New IRI Research Dispels Myths about Millennials and Finds that One Size Doesn’t Fit All
90% of Greek grocery shoppers make a point of looking at leaflets and collecting coupons, compared to 87% for Italy, 78% for Israel, and 76% for Spain Can Grocery Retailers Fend Off the Discounters? Yes, Here’s How.
60% of European grocery shoppers make a point of looking at leaflets and collecting coupons Can Grocery Retailers Fend Off the Discounters? Yes, Here’s How.
39% of shoppers who receive personalized coupons, promotions, or recommendations while shopping in-store spend more Navigating the new digital divide
18% of worldwide online consumers use online or mobile coupons while shopping in stores, and 65% are willing to use them Savvy In-Store Solutions Drive Digital-Minded Consumers
39% of US adults who have visited a manufacturer's website have done so to get product information, compared to 31% to buy a product, and 22% to find a coupon Polishing Up Your Products — Why PIM Really Matters
55% of US millennial smartphone owners who use mobile payments prefer to have a unified app that can be used in multiple stores while integrating individual store coupons and loyalty programs Customer Engagement Via Mobile Wallets: There’s No Way It Won’t Become a Norm
66% of Canadians are uncomfortable with supermarkets sending coupons to their mobile phones, compared to 48% for Indians Customers Open to Sharing Personal Information in Exchange for Loyalty Rewards
23% of UK smartphone owners aged 18-24 have used their devices to find coupons or deals, compared to 16.3% for all UK smartphone owners Multi-Platform Majority: Insights into Today’s New Digital Consumer
14% of Americans have used a mobile coupon at a grocery store, compared to 12% for restaurants Feeding a Digital World
"Coupons should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis: otherwise, coupon redemption represents a loss to the brand or retailer" - Dr Windsor Holden eCoupon Usage Will Nearly Double By 2017