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Facts Tagged With Coupons
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90% of Greek grocery shoppers make a point of looking at leaflets and collecting coupons, compared to 87% for Italy, 78% for Israel, and 76% for Spain Can Grocery Retailers Fend Off the Discounters? Yes, Here’s How.
60% of European grocery shoppers make a point of looking at leaflets and collecting coupons Can Grocery Retailers Fend Off the Discounters? Yes, Here’s How.
39% of shoppers who receive personalized coupons, promotions, or recommendations while shopping in-store spend more Navigating the new digital divide
18% of worldwide online consumers use online or mobile coupons while shopping in stores, and 65% are willing to use them Savvy In-Store Solutions Drive Digital-Minded Consumers
39% of US adults who have visited a manufacturer's website have done so to get product information, compared to 31% to buy a product, and 22% to find a coupon Polishing Up Your Products — Why PIM Really Matters
55% of US millennial smartphone owners who use mobile payments prefer to have a unified app that can be used in multiple stores while integrating individual store coupons and loyalty programs Customer Engagement Via Mobile Wallets: There’s No Way It Won’t Become a Norm
66% of Canadians are uncomfortable with supermarkets sending coupons to their mobile phones, compared to 48% for Indians Customers Open to Sharing Personal Information in Exchange for Loyalty Rewards
23% of UK smartphone owners aged 18-24 have used their devices to find coupons or deals, compared to 16.3% for all UK smartphone owners Multi-Platform Majority: Insights into Today’s New Digital Consumer
14% of Americans have used a mobile coupon at a grocery store, compared to 12% for restaurants Feeding a Digital World
"Coupons should offer discounts on products that a consumer might be interested in purchasing, rather than those purchased on a regular basis: otherwise, coupon redemption represents a loss to the brand or retailer" - Dr Windsor Holden eCoupon Usage Will Nearly Double By 2017
31B eCoupons will be redeemed worldwide in 2019, up from 16B in 2014 eCoupon Usage Will Nearly Double By 2017
There will be 1.05B mobile coupon users worldwide by 2019, up from 560M in 2014 Mobile Coupon Users to Pass 1 Billion by 2019
7% of US women regularly use coupons when shopping, compared to 4% for men As More Men Push Shopping Carts, Are Brands and Retailers Adapting?
65% of consumers say email coupons are important when grocery shopping online Digital commerce in the supermarket aisle: Strategies for CPG brands
In Q403, 46% of transactions were generated via the coupon link in emails with online only coupons Q4 2013 Quarterly Email Benchmark Report
In Q403, 58% of the clicks for mailings with in-store only coupons came from the coupon link Q4 2013 Quarterly Email Benchmark Report
In 2013, 21% of in-store coupons emailed encouraged customers to show the coupon in-store on their mobile device Q4 2013 Quarterly Email Benchmark Report
Welcome email campaigns with coupons had 2.5 X higher transaction rates than welcome mailings without coupons Q4 2013 Quarterly Email Benchmark Report
During the 2013 holiday season, there was a 50% year-over-year increase in the number of campaigns with coupons Q4 2013 Quarterly Email Benchmark Report