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    Online coupons and promotion codes improve conversion rates, reduce shopping cart abandonment, and improve brand loyalty and reputation (as long as promotions stay fresh) The Impact Of Online Coupons And Promotion Codes  
    Added: 11/04/2011 from Forrester Research Published: 09/01/2011
    53% of US online consumers aren’t familiar with deal-of-the-day sites like Groupon or Living Social The Data Digest: Who Uses Deal-Of-The-Day Websites?  
    Added: 04/02/2011 from Forrester Research Published: 10/26/2010
    Half of the 3% of US consumers who frequently use deal-of-the-day sites report having an average household income of $100K or more The Data Digest: Who Uses Deal-Of-The-Day Websites?  
    Added: 04/02/2011 from Forrester Research Published: 10/26/2010