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Adding location-targeted promotions to a loyalty program can drive incremental revenue by more than 4%
Mobile Loyalty Conundrum: The Battle for the Mobile Shopper
Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers
Gartner Predicts That Refusing to Communicate by Social Media Will Be as Harmful to Companies as Ignoring Phone Calls or Emails Is Today
The global market for social CRM software will total $2.1B in 2012, up from $850MM in 2011, and social CRM revenue will represent 10% of the overall CRM market
Gartner Says Only 50 Percent of Fortune 1000 Organizations Will Get a Worthwhile Return From Their Social CRM Initiatives by the End of 2012