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Facts Tagged With Demographics
1-20 of 1039 results
US adult internet users who pay for streaming services are 73% more likely than the average US online adult to be Asian
Kicking It Old and New School: Who’s Purchasing Media?
"What we're learning as we go is that these properties have very very different demographics wherever they may be popular. We have to build our games in such a way that we can reflect this" - BBC executive vice president for digital Robert Nashak
BBC aspires to Defiance-like transmedia approach | GamesIndustry International
17% of African Americans have visited library websites, or otherwise accessed library services, via mobile devices, compared to 14% for Hispanics, and 12% for Caucasians
Mobile Connections to Libraries | Pew Internet Libraries
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans
Zero-TV Doesn’t Mean Zero Video
41% of African American moviegoers enjoy dramas, compared to 33% for Hispanics, and 31% for Caucasians
U.S. Moviegoers Can’t Get Enough Action | Nielsen Wire
37% of Hispanic moviegoers enjoy romantic comedies, compared to 25% for African Americans, and 30% for Caucasians
U.S. Moviegoers Can’t Get Enough Action | Nielsen Wire
77% of African American moviegoers enjoy action movies, compared to 61% for Hispanics, and 58% for Caucasians
U.S. Moviegoers Can’t Get Enough Action | Nielsen Wire
26% of online African Americans use Twitter, compared to 19% for Hispanics, and 14% for Caucasians
PIP_SocialMediaUsers
72% of online Hispanics use at least one social media site, compared to 68% for African Americans, and 65% for Caucasians
PIP_SocialMediaUsers
Bilingual Hispanics visit convenience stores an average of 9.2 times per month, compared to 6.7 for Spanish-dominant Hispanics, and 5.4 for English-dominant
Spanish Language Usage Equates to Higher Convenience Store Shopping Frequency, Reports NPD
Hispanics visit convenience stores an average of 7.3 times per month, compared to 5.7 for non-hispanics
Spanish Language Usage Equates to Higher Convenience Store Shopping Frequency, Reports NPD
39% of US marketers do not use data such as demographics and purchase behavior to customize marketing messages by channel
Data-Rich and Insight-Poor
57% of US internet users aged 18-25 listened to online radio in 2011, compared to 55% of 26-35-year-olds, and 43% of 36-50-year-olds
The NPD Group: Online Radio is the Fastest Growing Music Listening Option
79% of teenage Canadian smartphone owners have downloaded and used an app, compared to 77% for adults
The Fickle Nature of the Mobile Canadian Teen | Ipsos
16% of teenage Canadian smartphone owners say they want to switch the brand of their device within the next 6 months, compared to 12% for adults
The Fickle Nature of the Mobile Canadian Teen | Ipsos
The average teenage Canadian smartphone owner's device is 10 months old, compared to 13 months for adults
The Fickle Nature of the Mobile Canadian Teen | Ipsos
Visitors under the age of 45 account for 75% of total time spent on retail websites via smartphone, compared to 61.6% of retail minutes on desktop computers
Analytics for a Digital World - comScore, Inc. / Insights / Press Releases / 2012 / 9 / Retailers Carving Out Space in the M-Commerce Market - comScore, Inc
70.7% of those who access retail websites via smartphone are under the age of 45, compared to 61.1% of those who do so via desktop computers
Analytics for a Digital World - comScore, Inc. / Insights / Press Releases / 2012 / 9 / Retailers Carving Out Space in the M-Commerce Market - comScore, Inc