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Facts Tagged With Demographics
1-20 of 20 results
US adult internet users who pay for streaming services are 73% more likely than the average US online adult to be Asian
Kicking It Old and New School: Who’s Purchasing Media?
The average African American spends 55 hours per week engaging with media content across all screens, compared to 35 hours for Hispanics, and 27 hours for Asian Americans
Zero-TV Doesn’t Mean Zero Video
Asian-Americans represent $718B in buying power, which is expected to reach $1T in 2017
Asian-American Consumer Base: Has Tremendous Buying Power, Still Growing | Nielsen Wire
The Asian-American household median income is 28% higher than the total U.S. median in 2012
Asian-American Consumer Base: Has Tremendous Buying Power, Still Growing | Nielsen Wire
37% of all recent Asian-American brides wed a non-Asian groom
The Rise of Asian Americans | Pew Social
There are now more Asian immigrants to the US than Hispanic
The Rise of Asian Americans | Pew Social
67.3% of Asian-American mobile phone subscribers own smartphones, compared to 57.3% for Hispanics, 54.4% of African-Americans, and 44.7% for Caucasians
America’s New Mobile Majority: a Look at Smartphone Owners in the U.S. | Nielsen Wire
Illegal immigration is more worrisome to
non-Hispanic Republicans than to Democrats (59%
vs. 28%)
America 2012
71% of Daily Deals users are white, 11% are African American, 8% are Hispanic and 5% are Asian
2012 Report on Daily Deals
The U.S. Asian population will grow by 142% between 2010 and 2050, compared to 42% for the total U.S. population
Young, Mobile and Growing: The State of U.S. Hispanic Consumers | Nielsen Wire
36% of Asian female newlyweds married outside their race in 2010, compared with 17% of Asian males
The Rise of Intermarriage
In the 2010 U.S. Census, 53% of those who self-identified as Hispanic indicated that they were white, 3% black and 1% Asian/Pacific Islander
What If Hispanics Come to See Themselves as a Distinct Race? | The Big Tent - Advertising Age
60% of Asians in the U.S. use smartphones, compared to 50% of Hispanics, 48% of African Americans and 39% of Whites
Nielsen: 2011 U.S. Media Universe
33% of white women in the U.S. have a smartphone, less than Hispanics (65%), African Americans (61%) and Asians (61%)
Nielsen | Women of Tomorrow: U.S. Multicultural Insights
The top spending focus of African American and Hispanic women is paying off debt, compared to general savings for Asians and groceries for caucasians
Nielsen | Women of Tomorrow: U.S. Multicultural Insights
African Americans and Asian are more likely to be non-users of digital coupons, while whites are 78% of the high-use, "coupon divas"
UA Team Leads Nationwide Survey of Coupon Usage | UANews.org
Asians/Pacific Islanders offset slightly lower per trip spending with more frequent shopping than White Non-Hispanics
Dissecting Diversity: Understanding the Ethnic Consumer | Nielsen Wire