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    64% of female U.K. social media users follow brands, compared to 56% of males Men Are From Foursquare, Women Are From Facebook | Porter Novelli's Blog  
    Added: 02/19/2012 from Porter Novelli Published: 02/14/2012
    60% of female social media users are uncomfortable giving credit card information to a known brand through a secure payment process on a social media site Digitas Study Finds Security is Key to Social Commerce Growth; 55% of Social Media Users Not “Comfortable” Giving Credit  
    Added: 02/15/2012 from Digitas Published: 02/13/2012
    70% of ages U.S. Facebook users 40 and over "like" food brands; 74% of teens "like" movies, music, and TV Social Networking Report - What Can Facebook Do for Me? Benchmarks and Best Practices from Brand Leaders  
    Added: 02/11/2012 from eVOC Insights Published: 01/31/2012
    68% of Hispanic moms trust word-of-mouth conversations related to brands and marketing activities The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    33% of Hispanic moms have learned more about products and brands from online ads than traditional media The Power of the Mamás Latinas | Edelman Digital  
    Added: 02/10/2012 from Edelman Published: 02/09/2012
    Moms use Facebook the most for brand engagement (84%), followed by blogs (69%) Moms Say Online Engagement Impacts Purchases | Fleishman-Hillard | Agency News  
    Added: 12/14/2011 from Fleishman Hillard Published: 12/12/2011
    Those over 65 are less likely to ‘like’ items on Facebook to stay informed about brands (1%), compared to those ages 18-64 (9% to 13%) Facebook Likes Infographic: Facebook Brand Pages Lag Behind In ‘Likes’ | Crowd Science Blog  
    Added: 12/14/2011 from CrowdScience Published: 11/06/2011
    A third of college students say it doesn't matter which car brand they own Why Millennials Are Bored With Sexy Cars | ClickZ  
    Added: 12/14/2011 from Published: 12/12/2011
    The average UK adult talks about brands 78 times per week, which translates into 3.4B brand impressions each week via word of mouth. 94% of those brand conversations take place offline, while only 6% are online 3 Billion Word of Mouth Impressions About Brands Each Week in UK, According to Keller Fay Research « Kellerfay  
    Added: 11/16/2011 from Keller Fay Group Published: 11/08/2011
    Across 95% of countries, quality is the #1 driver of brand loyalty for women Nielsen | Women of Tomorrow: A Study of Women Around the World  
    Added: 10/31/2011 from Nielsen Published: 10/25/2011
    53% of Millennials explore brands in social networks, compared to 37% of non-Millennials, and are far more likely to favor brands that have Facebook pages and mobile websites (33% to 17%) American Millennials: Deciphering the Enigma Generation  
    Added: 10/27/2011 from Barkley Published: 09/12/2011
    Twitter users under age 35 are more likely to follow brands than older users 10 Facts about Consumer Behavior on Twitter - Social Media Quickstarter  
    Added: 10/18/2011 from Chadwick Martin Bailey Published: 10/17/2011