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Facts Tagged With Demographics
1-14 of 14 results
iPad buyers at the end of 2011 were 50% more likely to have an income under $45,000 and 33% more likely to be under 34 years old
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
More than 40% of iPad owners have a household income of $100,000 or more compared to 26% of non-iPad owners
NPD: iPad Owners are Older and More Wealthy than Other Tablet Owners
72% of the tablets purchased as gifts in the UK during Christmas 2011 were iPads, and 60% of those were given to women
A Kindle Christmas
Low-end tablet buyers have an average age of 41 years, are consistent with all tablet buyers on gender, and they have an average household income of $62,000
Maritz Holiday Tablet Poll Finds Four Key Buyer Segments in Tablet Market
Tablet newcomers have an average age of 46, skew more female, and have an average household income of $70,000
Maritz Holiday Tablet Poll Finds Four Key Buyer Segments in Tablet Market
Tablet-committed buyers have an average age of 38, skew more male, and have an average household income of $72,000
Maritz Holiday Tablet Poll Finds Four Key Buyer Segments in Tablet Market
Single-minded tablet buyers have an average age of 41, skew female, and they have an average household income of $75,000
Maritz Holiday Tablet Poll Finds Four Key Buyer Segments in Tablet Market
40% of Boomer women own an iPad or other tablet – nearly five times the general population ownership rate (8%)
MediaPost Publications Who's Buying All Those IPads? Boomers Become Earlier Tech Adopters Every Year 12/12/2011
44% of kids ages 6 to 12 expressing interest in the iPad, up from 31% in 2010
U.S. Kids Looking Forward to “iHoliday” 2011 | Nielsen Wire
The 3 characteristics most tied to iPad purchasing are being male, a pet-owner and into video games
Most Likely Apple iPad Buyer Is a Male, Pet-Owning Gamer - Ina Fried - News - AllThingsD
52% of all children now have access to one of the newer mobile devices at home: either a smartphone (41%), a video iPod (21%), or an iPad or other tablet device (8%)
Zero to Eight: Children’s Media Use in Americ
There are 22.5MM Apple mobile users in the US, 13.5MM of whom are men. 4.5MM of those men are between the ages 25 – 44
Video Games and Advertising AKQA