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39% of US marketers do not use data such as demographics and purchase behavior to customize marketing messages by channel Data-Rich and Insight-Poor
90% of 25- to 34-year-old smartphone owners are interested in receiving instant offers for what they were already shopping for through a grocery or drug store-based mobile shopping app Mobile Promotions Trump Brand Loyalty for Grocery, Drug Store Shoppers | AisleBuyer
69% of U.S. adults are happy, in principle, to receive marketing and advertising on their PC, mobile, tablet or MP3 player Digital Advertising Attitudes Report 2012
68% of Hispanic moms trust word-of-mouth conversations related to brands and marketing activities The Power of the Mamás Latinas | Edelman Digital
65% of new mothers like or accept some use of personal information for more relevant advertising, while 27% find the use of this information “crosses a line" DMA and MOM365 Release 'Direct Marketing to Moms'
92% of new mothers highlight the expense of having a new family as leading them to seek more direct marketing offers DMA and MOM365 Release 'Direct Marketing to Moms'