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    72% of the tablets purchased as gifts in the UK during Christmas 2011 were iPads, and 60% of those were given to women A Kindle Christmas  
    Added: 01/09/2012 from YouGov Published: 01/04/2012
    1 in 40 adults in Great Britain received an e-reader as a Christmas present in 2011 – either bought for them as a gift, or as a present for themselves A Kindle Christmas  
    Added: 01/09/2012 from YouGov Published: 01/04/2012