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40% of Boomer women own an iPad or other tablet – nearly five times the general population ownership rate (8%)
MediaPost Publications Who's Buying All Those IPads? Boomers Become Earlier Tech Adopters Every Year 12/12/2011
45% of Boomers have downloaded more than 10 apps in the last year
MediaPost Publications Who's Buying All Those IPads? Boomers Become Earlier Tech Adopters Every Year 12/12/2011
actually very few consumers between the ages of 25 and 49 are moved to purchase by habit, or sentimental considerations for a brand.
Study: Gens X, Y Rely On Research, Less On Loyalty
The firm found that just 3% of consumers say they are loyal to a particular brand and never buy anything else.
Study: Gens X, Y Rely On Research, Less On Loyalty
The study, which looks at five product categories -- baby products, consumer electronics, food and beverage, health and beauty, and fashion -- finds that the very idea of loyalty has changed for 97% of consumers.
Study: Gens X, Y Rely On Research, Less On Loyalty
New consumer behavior is redefining what we view as 'contemporary loyalty' With more information, consumers have seized control and are more open to the wide choices in the marketplace.
Study: Gens X, Y Rely On Research, Less On Loyalty
Forty-three percent of respondents polled by the study said they do some type of research before they buy
Study: Gens X, Y Rely On Research, Less On Loyalty
By product category, 64% of people AMP surveyed said they do research before buying electronics; 44% said they do research when buying baby products; 31% do so for health and beauty; and about a quarter said they do "some type of research" before making a decision in both the fashion and food and beverage categories
Study: Gens X, Y Rely On Research, Less On Loyalty
men spend more time doing pre-purchase research in areas pertaining to personal style and appearance.
Study: Gens X, Y Rely On Research, Less On Loyalty
Forty-six percent of male respondents said they always research fashion purchases, while only 32% of females said as much
Study: Gens X, Y Rely On Research, Less On Loyalty
For the health and beauty category, 37% of male respondents said they always research products, while a quarter of female respondents said they did so.
Study: Gens X, Y Rely On Research, Less On Loyalty
Ninety-four percent of consumers said online research positively influenced their decision to make a purchase, and nearly four in ten said they bought a product because of the research they found
Study: Gens X, Y Rely On Research, Less On Loyalty
30% of those polled said they cannot find enough of the information they are looking for online, and only 4% said they were overwhelmed by the amount of research available to them in a particular category.
Study: Gens X, Y Rely On Research, Less On Loyalty