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65% of adult U.S. Internet users now use social networking sites Understanding and Engaging the Digital Shopper
83% of U.S. adults have a cell phone, and 42% own a smartphone, equaling 35% of all adults Understanding and Engaging the Digital Shopper
Occasional consumers account for the largest number of wine consumers (35%) but represent just 4% of total wine sales. Their median age is 55, and this group enjoys an average disposable income of $63,000 Wine Industry Shows Stability and Growth Opportunities in Today’s Turbulent Environment
Item price tops the brand selection process for both females and males, with 80% of females saying they rely on item price and 76% of males Men are From Mars, Women are From Venus…or Maybe Not?
Females are 10% more likely than males to look at store circulars before going to the store Men are From Mars, Women are From Venus…or Maybe Not?
Female shoppers are more likely than males to stock up on sale items at the store – 55% to 44% Men are From Mars, Women are From Venus…or Maybe Not?
The recession has affected hair salon or spa use more for women than men. 55% of women are less likely to use those services, compared to 38% of men Men are From Mars, Women are From Venus…or Maybe Not?
More female shoppers – 63% – say the recession has made them eat out less often, compared to 54% for men Men are From Mars, Women are From Venus…or Maybe Not?
The median household with a person between the ages of 55 and 64 saw its wealth fall by almost 50% from $315K in 2004 to ~$160k in 2009 The Baby Boomer II Report: Preparing for the Upcoming Wave of Aging Shopper Growth