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The average tablet user is 34 years old, vs 30 for the average smartphone user
The Truth About Cats and Dogs: Smartphone vs Tablet Usage Differences
62% of overall app usage during Super Bowl XLVI was driven by females
Super Bowl 2012: Nothing Curbs App Usage Except Madonna
Males account for 53% of the time spent on freemium games
Mobile Freemium Games: Women Thrifty, Men Binge